|Huge billboards at major intersections.|
|Sandwich board outside a local dairy.|
|Magnum black: espresso flavour.|
Unfortunately, the flavour was rather underwhelming. The overriding taste was that of the dark chocolate coating, which is similar to eating Whittaker's 72% dark ghana. In order to experience the icecream inside, you needed to remove the outer layer first. Then it is pretty much just your usual icecream with a few swirls of coffee, light in colour as well as flavour.
Did this stop us wanting to try the pink version? Not at all. The fruit and vege shop down the road sells single servings, so we thought we would just have one each, rather than a whole box. Turns out they were $3.50 per portion, so we might as well have bought the box for the price of our two icecream sticks.
|Single servings of Magnum Pink and Black at a local vegie store.|
If Magnum's Facebook page is anything to go by, others have been less than impressed too, but clearly someone likes them, and now we can't go anywhere without noticing the signage. The advertising pops up at the major intersections and busy areas, including:
- Balmoral Road and Dominion Road junction
- Sandringham Road shops
- Newton motorway onramp
- Ellerslie-Panmure highway
- Newmarket, corner of Khyber Pass and Broadway
- Newmarket, Khyber Pass motorway on-ramp
- Fanshawe Street, on the way from the central city to Victoria Park
|Bus stop outside our local supermarket.|
|Heartbrand signage from my travels: (from left to right, top to bottom) Argentina, France, UK, and Turkey.|